Location, Location, Location – November 9, 2010

Here’s a new and interesting brand to offer a deal on Foursquare – Hess. Starting today (I believe), any user who checks in at a Hess station can get a bag of Fritos and a Lipton Brisk for $1.99, and be entered to win free Lipton and Hess gas for a year [About Foursquare]

And how about this for an innovative use of Foursquare – a non-profit in Raleigh, NC is adding “venues” and tips on Foursquare to raise awareness of homelessness in the Raleigh area [Mashable]

A while back we mentioned Pee Wee Herman was all over Foursquare in advance of his broadway show opening. Here’s a video of Pee Wee’s Foursquare day [TheNextWeb]

But perhaps the biggest news today – we mentioned last week that SCVNGR was going to begin allowing businesses in New York City to offer their own deals on SCVNGR self-serve. That launched yesterday! [Mashable]

We have an idea of what’s coming for Foursquare on the product front, but on the legal front, here’s what we might expect to see… [ZDNet]

And finally, Gowalla just saw the 2 millionth “place” added to its database yesterday [TheNextWeb]

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Location, Location, Location – July 14, 2010

Get 15% off for checking in at Ann Taylor five times, and 25% off when you become the mayor of an Ann Taylor store…yet somehow, I’m not tripping over myself to go to Ann Taylor…go figure [Mashable]

Foursquare more interesting because it’s based out of NYC? Hard to see how that’s true when its location has nothing to do with its actual location-based service, but whatever you say, Crowley [Media Bistro]

“Location-based services need brands more than brands need them”…sounds like a reasonable premise [VentureBeat]

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Just Another Brick in the Paywall – April 27, 2010

The New York Times Co. owned Worcester Telegram is going paid – non-subscribers will be able to read a certain number of local articles for free before they’ll be asked to pay per month or per day, depending on their preference [Boston.com]

The WSJ unveiled it’s NYC-specific section online yesterday which features a mixture of paid and free articles, much like the main WSJ site [Gothamist]

While not directly paywall relevant – 2009 marked the first year that advertisers spent more on internet than they did on magazine advertising [NY Times]

As one might expect, Variety and Newsday‘s paywalls have resulted in fewer page views [MediaPost]

The UK’s Times plans to try and entice readers to become paying customers by offering daily live debates and other similar content designed to allow readers to interact with “political, cultural, business and sporting figures” as well as Times’ reporters [Press Gazette]

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Fashion and Social Media Highlights

Last week’s panel on the relationship between social media and fashion examined everything from the commercial uses of technologies to building online communities and strategies. Panelists included: Moderator

Peter Fields Partner Roberts Ritholz Levy Sanders Chidekel & Fields LLP


David Reinke CEO and Founder, StyleHop Corporation

Matthew Snodgrass Senior Vice President, Digital, Lippe Taylor

Rafe Totengco Designer; CEO, Rafe NYC

Luke Watson Director, Andy Hilfiger Entertainment

Yuli Ziv Editor-in-Chief, MyItThings.com; Founder, Style Coalition

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Gotham Media Profile: Applied DNA Sciences

Applied DNA Sciences of Stony Brook New York is a company that has creating an anti-counterfeiting and authentication solution using plant DNA. At the outset, I need to disclose that I have been working with the company on its communications strategy, and it is a company that I’m excited about. I feel that they have developed¬† a game changing technology that has already attracted widespread media attention. There are numerous applications to the digital sector. Using just a molecule of DNA the technology could mark a CD or DVD to ensure that consumers are receiving the “real deal” and not a bootleg copy. In the case of a DVD, the disc itself could be marked or the marker could actually be used in the production of the ink used to print the label.

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