Location, Location, Location – September 2, 2010

WhereMark is a new location-based type service that allows you to share Google Maps “bookmarks” with your Facebook friends…but it sounds like the service is about as well-constructed as the company’s pitch [TechCrunch]

Hey, guess what? This year’s US Open has an iPhone app! And one of its features (along with a slick augmented reality feature) is the ability to check-in on Foursquare…which of course you could just do using the Foursquare app, but there’s a lot more to the US Open app that makes it potentially worth nabbing [Mashable]

On the new services front, Place Pop has announced a Facebook Places dashboard that you can use to discover what locations are “trending” among your friends using Places, and a complete list of where they have all most recently checked-in. IE – it sounds like using the Foursquare iPhone app [TechCrunch]

Elsewhere on Facebook Places, MeetMoi became the first location-based dating app to integrate with Places (sidenote – I could’ve easily made the “love at first sight” joke here, but it would’ve been too easy) [Mashable]

Oh, and if you were interested to know what Foursquare’s OTHER founder thinks about Facebook Places, surprise surprise his opinion is in line with his buddy Dennis Crowley‘s – he says it’s “boring” [PC Mag]

Some interesting accolades for Foursquare – the World Economic Forum has listed the location-based service among its “top international innovators”… [WSJ]

So, in case you were wondering how Virgin America‘s Loopt/taco truck promotion went yesterday – it sounds like it was a resounding success, leading to the airlines fifth biggest revenue day EVER, and 80% of those who checked-in via Loopt Star have already booked tickets to Cabo/Cancun! [TechCrunch]

AOL getting into the location-based service craze? The company just may be as it bought the company Rally Up, which makes two location-based apps – Rally Up and FacePlant [eWeek]

And finally – Not entirely location-based related, but Google now will allow businesses to advertise in Google Maps via custom icons for their businesses that would replace the generic-looking ones…it’s only in beta to a select group of larger chain businesses, but if all goes well, it could be available to any business soon [paidcontent.org]

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Location, Location, Location – August 4, 2010

Check-in apps that run in the background are apparently becoming the new black. To that end, Shopkick is a new location-based app (soon to be released) that indeed runs in the background of your iPhone, and checks you in at specific retail locations like Best Buy, where you can get instant rewards. Unlike Future Checkin, the app we mentioned yesterday that checks you into your favorite Foursquare locations without you having to physically Check In, Shopkick actually verifies that you are in the store your phone’s location claims you are in, before checking you in and giving you any juicy deals the appropriate retailer has to offer. Interesting twist on location [Mashable]

We’ve seen several apps that attempt to aggregate check-ins across services on the user side, but Geotoko is a new tool for the marketer side that lets companies manage campaigns across platforms including Foursquare and Gowalla, and even Twitter and Yelp. Essentially it means that if you’re a business (likely a large business) that wants to run a location-based marketing campaign, you don’t have to choose one app/platform over the others – you can have your cake and eat it too. Neat. [Mashable]

And while we’re on the topic of new location-based apps, Hotlist is a new one that isn’t quite like the others. In fact, it’s actually not a check-in app at all and it doesn’t care where you are in the world (unless you want it to, of course). What it does is – it pulls from Facebook and Twitter to let you know where your friends are PLANNING ON going and what they’re PLANNING ON doing. [Press Release]

One more for good measure – MeetMOI is a new Android app that alerts users when a potential romantic match is in their general vicinity, daring them to make a connection face-to-face. It certainly is an interesting take on dating in the 21st century, but given the potential for stalking (see Mediapost story below), unless they have some solid abuse reporting function, I’m not so sure this type of thing will catch on anytime soon. But then, who really knows… [Press Release]

Just a quick story on one woman’s “success” promoting her small pop-up store on Foursquare. Her offer, which brought in some like-minded users, was a free cup of Japanese green tea just for checking-in and leaving a tip. Something so simple, yet, because others weren’t doing it, she was able to capitalize – finding success through Foursquare that she wasn’t necessarily getting through blog outreach, Facebook or Twitter [WSJ]

Yesterday, we highlighted a new [sort of] check-in app called FutureCheckin that ran in the background on your iPhone, checking you in at your favorite Foursquare venues so you didn’t actually have to pull your phone out and physically hit “Check In Here.” But, as this post points out – that probably isn’t going to work very well, at least not in cities. See, the app specifies a check-in radius of 300 meters, which is apparently about four city blocks. Within four city blocks, you could have several different favorite venues, especially if say, you work in the area where you are standing. Plus, for geolocation in the background, Apple made it so that your iPhone uses cell tower triangulation to “locate” where you are, which is regularly inaccurate (not by miles, but by enough that it would complicate using the Future Checkin app). Read more, here —> [TechCrunch]

It seems logical to assume that Foursquare’s 4-to-1 male to female ratio is probably due to concerns about privacy and stalking. I’m sure we’ve all read at least one or two posts/articles on these here interwebs about female Foursquare users being stalked in some form – whether the threat be imminent and serious or just creepy enough to spook your average human. I’ve even seen it first hand, with a situation that I won’t go into here. Which leads me to my comment on this notion – Why doesn’t Foursquare have a “Report User” button? Or at least some type of complaint system. Given the ability to use the service in furtherance of ill motives, you’d think they’d have something in place…or maybe I just missed it? [MediaPost]

Not location-based check-in service news, but EveryBlock, the app (owned by MSNBC) that aggregates local news content is now offering a widget that shows an EveryBlock feed of all content local to the community specified. Sounds like a cool little add-on for any blog that has a hyper-local community focus. [paidcontent.org]

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