Just Another Brick in the Paywall – December 7, 2010

If you ever wanted to get Newsday.com content for free, now’s your chance – Cablevision is giving all users free access to the site’s articles at least until January 7… [MediaPost]

A recent UK KPMG survey revealed that only 2% of those surveyed would pay for full access to content from a site that they use regularly, if a paywall were instituted on that site, though 9% indicated that they would possibly become paid subscribers of online content in the next 12 months… [paidcontent.org]

The New York Times may be planning a paywall for its online content in 2011, but it just released an iPhone/iPod/iPad app for its global edition, the International Herald Tribune that is currently all free and ad supported… [Appolicious]

And while some have been heralding the iPad as the modern day savior for publishing, don’t count your chickens just yet – it sounds like publishers and Apple have been unable to agree on a proper structure for subscription apps… [All Things D]

On the traditional paid content front, Financial Times (FT.com, to be exact) is probably one of the most successful paywalled sites on the web. Now, the publication will offer its content free to subscribers of Bloomberg’s Bloomberg Professional service… [Fishbowl NY]

Finally, just in case you’ve been wondering, the Washington Post has no current paywall plans, though it (like every other daily) will watch and see what happens with its competitors and the industry as a whole… [MediaPost]

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ABC, Cablevision Rearrange Deck Chairs on Titanic

On Sunday 3.1 million Cablevision subscribers (including myself) faced the prospect of an Oscars-less evening. I found myself wishing a pox on both of their houses as viewers were caught in the middle of a vitriolic war of words between the two broadcast behemoths. My sense is that the two companies got so wrapped up in the short term (and continue to do so) that they have no clue that viewers began casting about for online options and seriously thinking about a day when we can cut the cable and network cords and access entertainment and information directly from content producers. With cable and network television audiences dropping precipitously, do legacy media companies really want to tempt fate?

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