Gotham Startup Profile: High Gear Media

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I sat down last week to speak with High Gear Media Senior Editor John Voelcker. John spoke about how the company had created over 60 websites in the automotive sites. The sites are not “fan” sites but intended for those consumers who are seriously in the market to buy a car (In his words, not “gear heads.”). He spoke about how car companies are really willing to spend to reach these consumers and how the company is poised to profit by increasing digital ad spends.

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