Kirshenbaum Bond Senecal + Partners’ Sean Galligan gives a tour of the ad agency’s media test kitchen which has been created as a gadgetry showcase for use by clients and employees. It will be updated on a quarterly basis.
While all of the major Geoloco players like 4Square, Gowalla, Yelp, etc. have said that they see opportunities and will all play nice, things are getting real interesting with Facebook‘s Places announcement. Google is next as it begins to add geloco tools to its many functions. It will be to see what develops over the coming months. Clearly there won’t be room for all the platforms now out there. The current situation is reminiscent of what happened with the emergence of multiple video platforms a few years back. Except this time the stakes are much, much higher. While video platforms are still figuring out how to monetize, there are numerous commercial opportunities connected to Geolocation. Let the games begin.
The Shopkick iPhone app, which will be debuting next week, looks well positioned to usher in the next generation of geolocation devices. Shopkick offers promotions to shoppers as they move from store to store, and event within stores. As a geolocation device it is extremely well positioned to influence consumer behavior. It tells retailers when you are actually inside a store. The app will offer “kickbucks” coupons redeemable for goods in return for playing along. All of this has privacy rights advocates concerned since it means a further surrender of personal data to retailers and others.
John Frankfurt, Senior Producer at AMC Digital talks about the transition to a multi-platform world. He talks about how shows like Mad Men are using digital platforms to expand their reach and to create new streams of revenue.
Gotham Media’s Digital Breakfast on “The Business of Facebook” featured experts from the worlds of media, law, advertising and social media to discuss the future and future plans of Facebook. Business plans, competitors, geolocation, Mark Zuckerberg and, in the words of moderator Jerry Spiegel, “the big meatball in the room – privacy” were among the issues discussed.
The Panel
David Berkowitz Senior Director, Emerging Media & Innovation, 360i
Adam Elend Partner, Bright Red Pixels, Co-Creator, WallStrip
David Kirkpatrick Author, The Facebook Effect
Ian Spalter Executive Creative Director, R/GA
Jerry Spiegel Partner, Frankfurt Kurnit Klein & Selz PC
We had an opportunity to speak with Vizibility’s Founder James Alexander about this company which is making it easier for individual to customize their own Google results. Essentially, with a few key strokes, Vizibility provides a way for people to compile and distribute complex Google searches. So, if you’re name is John Smith, you can create and distribute a customized search that is specific to you and not the millions of other John Smiths out there. It’s a cool personal branding tool.
Speaking of personal branding, Gotham Media is starting to create and distribute customized, personal branding videos for companies and individuals. It’s a great opportunity to demo your product and talk in-depth about your company. They’ll look something like the Vizibility video. The Startup series will continue and we’re working on aggregating info on as many start ups as we can in shorter profiles, which will remain complimentary.
Last week’s panel on the relationship between social media and fashion examined everything from the commercial uses of technologies to building online communities and strategies. Panelists included: Moderator
Peter Fields Partner Roberts Ritholz Levy Sanders Chidekel & Fields LLP
Panelists
David Reinke CEO and Founder, StyleHop Corporation
Matthew Snodgrass Senior Vice President, Digital, Lippe Taylor
Posted using ShareThis The timing could not be better for tomorrow’s Digital Breakfast on Fashion Tech with today’s New York Times article on how the fashion industry is adapting to digital tech. Tomorrow’s panel will address the reasons why fashion has been a little late to the game as well as the strides that it’s making to catch up. Our all-start panel includes:
Moderator
Peter Fields Partner, Roberts Ritholz Levy Sanders Chidekel & Fields LLP
Panelists
David Reinke CEO and Founder, StyleHop Corporation
Matthew Snodgrass Senior Vice President, Digital, Lippe Taylor
Last week’s Digital Cocktails event on “Creating the Perfect Social Media Campaign” was attended by 90+ people interested in getting a perspective on what works and what doesn’t in the realm of social media. Once a little bit of wine was added into the mix, the conversation took off. The consensus was that a successful campaign is much more than luck – catching lightning in the proverbial bottle. There are ways to heighten though not necessarily to ensure that a campaign takes off.
August 18, 2010 | Posted by Gordon Platt 
Categories: Digital Marketing | 
Tags: 3-D Television, Advertising, Gadgets, Kirshenbaum Bond Senecal, Media Test Kitchen | 
No Comments »
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1a27c414-56be-4a0e-9913-61bbe8f83362)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d01877a6-1415-4268-9299-26cfbd01da6c)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=595e3872-2918-4d44-af60-1dd5315c6e7e)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=e9b629f6-a34d-4135-8662-67a22067c9e2)
