This month, Gotham Media launched its GreenTECH series with a panel on the business of GreenTECH. Among the topics discussed by a panel of innovators and investors was the importance of creating a business plan (and a business) not dependent on government subsidies. The business has to stand on its own.

Moderator

Richard Nachmias Audit Partner, Technology Sports Media Practice, Eisner LLP

Panelists

Ron Gonen Founder and Chairman, RecycleBank

Howard Morgan Partner, First Round Capital

Micah Kotch Director of Operations NYC Acre

Nilda Mesa Assistant VP, Environmental Stewardship, Adjunct Professor Columbia University

Pat Sapinsley Principal, Good Earth, Inc.

Uri Zucker Manager, GreenDesk

Event Sponsor

In 2003 Ron Gonen started RecycleBank while still at Columbia Business School. The company enables municipalities to enroll their residents in a program that monitors and gives them credit for recycling. They can bank the points and then trade them in for goods and services. Ron’s bottom line is that companies in the green space cannot rely or base their business plans on government subsidies. They need to have solid business plans.

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