[Image via Mashable]

Hey, I figured while we’re on the subject of social media analytics, why not ride the wave a little longer. Yesterday, I mentioned a new product aptly named, “Social Media Analytics.” That was an enterprise solution for monitoring and analyzing sentiment surrounding a brand across many many social platforms. Today, I thought I’d mention a new tool for monitoring conversations around brands on Twitter. Sure, there are plenty of conversations going on elsewhere, and products like Social Media Analytics give you a comprehensive knowledge base from which to draw marketing insight, but what if you really want to focus on Twitter? Well, then Analytic.ly may be for you.

For a quick $20 (subscriptions start at $20 but can be more depending on what you’re looking for), Analytic.ly gives you real time stats on any event, keyword, location or brand. Honestly, it’s even useful if you’re just a personality trying to build your own brand. Analytic.ly can tell you how many of your followers read your tweets and RTs, how many of your followers are actively engaged on Twitter, how many times Twitter users click on links you tweet, how positive or negative Twitter users are about you, how many times you’re mentioned or RT’d, what words people most often use when they mention you, who your most influential followers are, what percentage of your followers actually talk “to you,” which tweets are your most popular, and a number of other interesting stats. You can then use these stats to assess how you (or your brand) are doing in terms of your goals. So say you’re a budding comedian and you want to build your Twitter brand. You can look at what your most popular tweets are, see what the common thread is and try and use that insight when tweeting jokes in the future.

But really, Analytic.ly seems more like a solid, cheap way for medium to large sized businesses to monitor their brands on Twitter. And Analytic.ly is already being used by brands like Sony, Comcast, Kodak, Universal Music Group and Interscope Records in that capacity.

It also bears mentioning that beyond Analytic.ly, PeopleBrowsr has a pretty nice little Twitter web-app. Especially if your brand is looking to really engage Twitter for marketing purposes. It looks somewhat like a web version of TweetDeck or Seesmic, but instead of just letting you do all the work, it offers tools like tagging certain users, seeing a quick list of all of the users RT’ing you or a list of all of your most recent followers, setting up email alerts for a certain keyword, setting up groups, and seeing lists of followers you’re not following, users you’re following who aren’t following you, users who are talking about you who you’re not following, top Twitter users and more.

So if you’re a brand really focused on raising your Twitter profile (pun most surely intended), and you want to do it organically (as opposed to through something like TweetUp or Twitter’s promoted tweets), PeopleBrowsr and Analytic.ly just might be two things you should check out.