
A while back, Facebook recognized an opportunity that would both help it grow, and help bolster relationships with its fellow website operators, and Facebook Connect was born. And by now, if you haven’t seen the little Facebook Connect button on a web site, you must live a very limited digital existence. Connect is a website add-on that Facebook users can use to sign into sites other than Facebook, using their Facebook login. Then, once they are logged in, users can then share articles, videos and more with their Facebook friends just by clicking a button.
Obviously recognizing the value this type of feature could bring to its service, announced something relatively similar on its Blog on Monday and at SXSW this week.
@anywhere is the service’s name, and it will have a couple of significant facets.
Number one – Any businesses or people mentioned in a news article or within the content of any participating site will be hyperlinked so that you can click on their name and follow them on Twitter. But according to TechCrunch, the business or person’s name won’t just be hyperlinked. Actually, if you hover over the hyperlink, a small box will show up with all of their Twitter profile info (username, bio, location) and their latest Tweet. Then, just one click and boom, you’ve followed your favorite NY Times editor, your favorite celebrity, your favorite consumer tech company and/or anyone else mentioned on a participating site who has a Twitter account.
Number two – This probably happens to you all the time – You’re reading a really interesting or even amusing article or blog post, or you’re watching some two-minute-long stroke of cinematic genius on YouTube, and you want to share it with your Twitter followers. Once @anywhere launches, you’ll be able to share those items with just one click, without even leaving the participating site. Unfortunately, we still have no idea what this will look like, but frankly, I don’t need to in order to determine that it’s cool. It certainly doesn’t take very long to post a link on Twitter to something you’ve read and liked, but if they can cut out the work in the middle, even better, right?
Per the Twitter blog, the participating sites at launch will include – Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. So basically most of those you’d expect, and some wild cards. The one major absence is Google. While Yahoo! and Bing were apparently happy to sign on to use @anywhere, in keeping with it’s most recent M.O., Google apparently thinks Buzz may actually become relevant and thus has remained on the sidelines. Which I suppose is their prerogative.
Anyway, it sounds like any other site that wishes to integrate @anywhere just needs to add a few lines of javascript to their site. I’m not totally sure if this really means ANYONE, nor whether you’ll be able to grab the javascript right after @anywhere’s official launch. Nevertheless, eventually you should be able to turn your own site into a well-oiled Twittering machine.
So, when can we expect to begin reaping the benefits of this latest advance in Twitter technology? That, unfortunately, is unclear. Twitter only says “soon,” and no one else seems to have any better idea. Either way, “soon” in internet terms can’t mean more than a month. So keep your eyes peeled, and your ear to the Interweb ground – @anywhere is coming soon.