
Now that the dust has settled… slightly on the perhaps unfortunately named iPad, I have a few reactions to the product, and have put together several (related) thoughts, which I have done below.
Maybe these are valid and correct, maybe not. Opinions and speculation are just that, and shouldn’t be construed any other way. The first iPads won’t even ship for another two months, and the first iPads with 3G won’t ship for another three months, but with the way this thing’s been covered over the past 48 hours, you’d think it was much sooner. Anyways, I have indeed laid out a couple of semi-brief thoughts below. Your mission, should you choose to accept, is to look them over and inevitably tell me I’m crazy in the comments. Should be a fun ride, right?
Now…
Much probably has been and probably will continue to be made about the iPad’s sizable price tag. The “base line” model – with WiFi and 16 GB is going to be $499, a step up with WiFi and 32 GB will cost you $599, and the top of the line with WiFi and 64 GB will set you back $699. Add to that 130 more bones for 3G, and you’re pushing $1000. And of course, if you want to take advantage of the 3G, you’ll be looking at another $15-$30 a month in AT&T charges.
Now, compare that to the price of comparable products.
The Kindle, for instance is $259 (new). But let’s be honest, the Kindle is NOT the iPad. The iPad is far more than just an e-reader. And while I know Amazon recently announced an app store for the Kindle, come on, do we really think this will place it anywhere near the functionality and aesthetics of an iPad? Though, I will say, as blasphemous as it sounds coming from an iPhone user, I do like the Kindle’s physical keyboard over Apple’s touchscreen keyboard. But that may all be different with the iPad, since the 9.7 inch screen is much larger than the iPhone’s 3.5 inch display.
And how about the iPad when you compare it to the cost of a netbook? The majority of those bad boys are around or under $400, and are just as portable. Plus, they have bigger screens, significantly bigger hard drives, support flash, and can run more than one application at a time. But netbooks don’t have the wide open realm of apps that the iPad will. Sure, they have access to all the traditional software your little heart can buy. But what about independently developed apps for $5.99 (or FREE even)? Of course, I have no idea if that will be a standard app price on the iPad, but I doubt the price tag will come anywhere near what we pay now for traditional laptop software. And it’s not like there will be any shortage of them, considering when the iPad ships, you’ll already have 140,000 apps from which to choose (and you’ll be able to transfer all your iPhone apps to the iPad). Once you’ve totaled the price of a netbook with all the associated software, you may still be talking the same $500, $600+ that the iPad will cost you.
Not to mention, the price may seem steep now, but we’re not in Kansas anymore, Steve. Meaning – when the iPhone was announced a couple of years ago, it was more or less one of a kind. So Apple could justify keeping its prices relatively high until the competition caught up (which it has now done). The iPad is coming into a market that’s already full of competitive products. While the initial price may be $500+, I doubt it will stay there for too long. It’s the beauty of capitalism at work.
Then again, as I said before, this is just speculation and nothing is guaranteed. And the Kindle, netbooks and many other similar/competitive products have some significant legs up on the iPad. I’m certainly not trying to suggest that anyone who uses a Kindle or a netbook or anything else cease and desist in favor of an iPad. I’m simply throwing this all out there.
It’s about the future, not the present. There are advantages and drawbacks to everything, but I’m sure Apple is aware of the iPad’s impediments and the good news is, they have the brain trust to eventually combat them. Maybe you shouldn’t go out and buy an iPad the first day they’re on sale, but a year from now, when the product is even better and even cheaper (hopefully), I gotta think it’ll have serious appeal.
Either way, I don’t have nearly enough words or editorial savvy to do the iPad the kind of justice that Apple’s iPad video tour does. So if you’re still skeptical about the product, or just want to get your Apple propaganda straight from the source, I cannot recommend this video enough.
As for how the iPad will ultimately impact the market, ne the world? That’s a wait and see. All I’m saying is don’t let the price tag (or the product name) deceive you into thinking this won’t be a fantastic product. The internet is full of haters. But all the haters in the wide world of web can’t prevent a product from being successful.
Oh, and if you’re worried about how to hold the iPad, please. That’s about a good of a reason to be skeptical as what kind of jeans Steve Jobs wore to the announcement.